Evisu Jeans ReLaunch

Evisu Jeans is now re-launching its cast with a new accumulating for men and women (from $150 to $700 a pair). The accumulating pays admiration to the roots of the cast and will focus on the quality, craftsmanship, and actuality that fabricated Evisu the IT jeans in late-90s, if there was a continued cat-and-mouse account for the 12 pairs that Barneys accustomed anniversary month. Evisu was aswell the aboriginal denim cast to advertise in accumulation for over $100 a pair.

Evisu Jeans’s new accumulating will be accessible alone at Barneys in November 09 - And starting in January at Fred Segal. The re-launch initially includes 3 collections for men and women with no 2 pairs of jeans alike:
- Evisu Jeans ($150 to $198)
- Evisu ($198 to $265)
- Private Stock: ($600-$700) Replica quality, one-of-a-kind pieces, duke corrective logo and numbered. For this band craftsmen use assorted techniques to actualize altered account (e.g. burns application cigarette lighters, duke corrective buttons etc.)
- Cleaner architecture contrasts with the attending of afflicted duke corrective logos that were a amount eyes of Evisu’s architect Hidehiko Yamane.
- The logo of the cast has aswell gone through a progression consistent in a added attenuate form.
“Replica Movement”, hand-painted logos and alpha of exceptional denim
- In 1980s, best denim was approved by collectors about the world. Especially in Japan, best denim enthusiasts, or “otakus”, obsessively searched for methods to aftermath an exact replica of best jeans down to the minute details.
- In 1988, Evisu Jeans’s architect Hidehiko Yamane, a accomplished tailor, managed to acquisition and buy a 1950s American shuttle approach able of aberrant 40 meters per day and produced exact replicas of best jeans. His assembly of alone 12 apparel per week, started the “Replica Movement”.
Evisu as a cast is angry to origins of denim in abounding alluring means above the accurate absorption to superior and detail.
- In Japanese Levis is arresting “Levisu”. Evisu Jeans was originally accepted as Evis jeans, afterwards the Japanese god of prosperity, and after became “Evisu”.
- The duke corrective Evisu logo has its roots in best jeans as well. In 1944 (during Apple War II), the US Government banned the use of non-essential abstracts that could be bigger activated in war efforts, and as a aftereffect this was the alone year that Levi’s awning printed the arcuate logo on the aback abridged of its jeans. Over years these printed arcuates became distressed, chipped and faded, and this Levi’s 501 from 1944 became the a lot of admired and collectible jean.
- That afflicted Hidehiko Yamane to hand-paint the logo on the aback abridged of its jeans – which like the a lot of admired best jeans would get chipped and afflicted over time. The logo aggressive by the American Eagle and the Levis arcuate is alike with the Evisu cast today.
Best Superior Denim & Altered Process
Besides application the best Selvedge denim in the world, Evisu jeans go through a “dry” and “wet” process” that gives anniversary brace its altered attending and can yield upto one anniversary for a brace to be assuredly ready.
· The dry action is completed by hand: The character of anniversary apparel is created during the dry action as a artisan hand-sands one section at a time on an accoutrement alleged a “Sanding Tandem” and uses duke activated auctioning accoutrement to actualize best effects, abnegating molds or added accepted methods.
· Wet action is completed in abrasion machines. Resin, blush treatments and added liquids are applied. The jeans are again put into a ablution with an agitator or rock ablution giving anniversary brace its altered attending and feel.
Anniversary Brace Tells a Altered Story
Evisu is bringing aback the attitude of jeans that acquaint a adventure as active affidavit to the wearer’s abounding activity adventures with afflatus advancing from altered places:
· Tateoti book (“the bible of Evisu Jeans cast and its histroy) with annal images of Evisu jeans from raw to the beat accompaniment tracking the evolving attributes of anniversary altered pair.
· Afflatus for one section came from an old brace of Evisu jeans that Scott Morrison begin in a flea market. Previously endemic by a painter, they had acrylic stains, key and knife imprints and marks from abundant labor.