Evisu Rebrands With Party For Downtown Set

Scott Morrison and Carlos Quirarte — both aforetime of Earnest Sewn — are now afraid things up at Evisu. And they kicked off a cast check by bringing out the city set and agitative the old Jane Ballroom army Monday night at Evisu's anniversary Party (right down to Jane bouncer Lyz at the door).
The cast that was already hot abundant to be rapped about by Jay-Z but absent its way in contempo years alleged in advice from New York air-conditioned kids Todd Selby, Matt Kliegman, and Harry McNally to advice arouse the denim. While "it girls" in the army like Ally Hilfiger, Bonnie Morrison, Chrissie Miller, and Sabine Heller were told they would accept to delay until next ages for the barrage of the new women's line, guys in appearance such as Alexander Olch, DJ Matt Creed, and Style.com biographer Darrell Hartman all absolved abroad with a new brace of the re-branded Evisu jeans.
In its accomplished incarnation, Evisu was a avant-garde of the exceptional denim trend, paving the way for the $200 pairs of jeans in food today.
"Evisu was one of the ancient innovators in the exceptional denim acreage if it launched about two decades ago," said Morrison, who co-founded Paper Denim & Cloth in 1999 and Earnest Sewn in 2004. "This is an agitative and actual different claiming for me as I'm demography an iconic cast with one of the a lot of apparent logos in the apple and blame it in a new administration with a absolutely new collection."

Once upon a time With Evisu

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane – as expert and demanding as only certain Japanese “otaku” can be. He passionately searched for the best products to import from anywhere in the world. During one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty meters of “selvedge” denim a day. Yamane had an idea: Why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane – who calls himself a tailor, not a designer of jeans – created a cult product.

Evisu, created as "THE PREMIUM DENIM LINE," has stayed true to that idea over the years. Renowned for their jeans expertise, Evisu crafts denim masterpieces using super premium fabrics, signature detailing and superior craftsmanship. Each pair of jeans is homage to authentic vintage denim. Straight from Japan, Evisu jeans are worn by celebrities and non-famous elite alike! Here at Zappos, you will be able to find the latest in Evisu fashions from jeans to shirts, hoodies to shoes- mix and match or dress from head-to-toe.

As mentioned above, Evisu soon expanded and now has an exciting offering of athletic and casual shoes appropriately named “Evisu Shoos”. Known for their attention to detail, Evisu shoes have become all the rage for both men and women. Evisu, named for the Buddhist god of money, still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other viral ingredients for the Evisu magic potion - humor and irreverence.

Expanding even more, Evisu kids clothing provides that same great quality found through out all aspects of the Evisu brand. The iconic Evisu seagull logo can be found throughout the Evisu kids clothing line along with the Evisu shoes collection.

With Evisu’s high standards of quality, you're gonna wanna check out the the latest Evisu collection today!

Evisu The Dirty Dozen

Around 2 years, 13 brave SuperTalk project to the Internet community. United husband and one of our denim, they have been known and 'Dirty Dozen (1)', which began in New York City with husband fragile We have many 2000 No.1 Special, supplied directly from Japan. Each participant in the project wearing jeans for a month, in addition to the unique nature of jeans and went to the husband of the next person, sometimes across continents and time zones in between each time.
In the blue-green, that from the Japanese Prime Minister denim retailer in the U.S., a party in their stores revive the project. Between the party had been washed, and up and coming street artist / painter, known for his paintings live recently cultivated in Japan. Come dressed in jeans pockets, and Pesu was hired to paint the pockets of Evisu tradition. Kanji characters for the number 13 painted on the left pocket to symbolize the 13 participants, and transfer them good luck, while the signature Kamome seagull right.By located at the end, the jeans were really one of its kind, a true work of love created by passion and commitment 13 Denim insane.

Evisu Heritage Spring 09

Evisu Heritage Spring 09

Every year, we call the latest iteration of our Deluxe jeans “The Finest Jeans Ever Made”. While we often make bold statements, we challenge you to find a better pair of jeans. While other companies copy the details we brought back to the denim industry (like two tone stitching or the use of selvage): we never stop striving to make our denim the best. Last year some of our jeans featured leather rivet washers, natural indigo, silk & supima cotton blended denim, and bluff seams.

The importance of craftsmanship within Japan’s culture is astonishing. The utmost quality is strived for and achieved through a painstaking attention to detail. We want our garments to ultimately reflect this ethos: so we work closely with our Japanese mills to realize our vision.

This year, we’re releasing 5 new Heritage denims – each with their own unique set of characteristics and details. Staying true to traditional Japanese denim-dyeing methods and a vintage sensibility, our Spring 09 denim will feature red-caste denim; while our Fall 09 collection will feature primarily green-cast denim. Each classification of denim is indicated by a stamped number (No.1, No.2, etc.) on the leather patches; instead of mentioning our internal fabric codes like we did in the past; such as D85.

First up, we’ve relaunched our core No1Special and No2 denims. The Japanese selvage cloth is identical in both styles but while No2 has been preshrunk, No1Special is unsanforized, meaning that it will shrink down 2 inches in the waist after a wash – causing the fabric to become much tighter and forming a true vintage ‘leg twist’. We’ve also reintroduced a Left-Hand Twill denim (No13Left) to commemorate the famous Lee left hand twill jeans. Next, No3 denim is our classic D85 ‘Rising-Sun’ selvage renamed, which is woven from unbleached ‘mother cotton’ – giving it a brownish red shade in the weft and a deep blue-black tone in the semi-slub, rope dyed warp. In one case (No4), we’re using an open-yarn denim, instead of the ringspun yarn we use in all our other denim, which wears differently and has an interesting ‘spotty’ fading pattern, after a few months. Finally, in Autumn/Winter 2009 we’ll also be debuting an exotic, sulphur rope-dyed ringspun black selvage denim, No2Black. So many choices and only one pair of legs.

All our fabrics are custom-made to our exact specifications, so you won’t see them from another company. Thankfully our mills share our maniacal vision!

Since we want to educate aspiring ‘denim-heads’ and seasoned vets alike about our new denim designations, we’ve attached cloth information labels (removable of course) to our leather patches. We hope you enjoy the new Heritage denim as much as we do.

About Evisu

Evisu was formally born in Osaka Japan in 1991, although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.

The founder of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing import business and then, revolutionary, to start putting together the elements required to reproduce vintage-style jeans.

The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by Yamane-san himself. Evisu (also written Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are tow of Yamane-san’s five favorite things (the others being beer, women and golf - in no particular order).

Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread around the world.