Evisu WASHING INFO

WASHING INFO

Your Evisu clothes should last as long as you do, if you wash them properly.

INDIGO, UNWASHED DENIM

In a cold/cool wash: The waist will shrink 1 inch. The length will shrink up to 2 inches. The indigo dye will run and eventually fade with every wash. Deep dry or dry flat.

PRE-WASHED DENIM AND ALL EVISU EUROPEAN EDITION JEANS In a warm wash:

The waist will shrink up to 0.5 inches. The length will shrink up to 0.5 inches. The dye will slowly fade in a hot or cold wash. While Evisu uses a variety of denim throughout each collection, the vintage Indigo and unwashed denim is the most traditional, and these tips will ensure their longevity.

WASH YOUR JEANS FIRST

When you buy your jeans in the shop, there will be starch on the denim, making it feel very hard. Turn your jeans inside out and wash them in cold or luke-warm water. This will get rid of the starch in/on the denim and (in the case of non-shrunk denim) cause it to shrink so that you can cut the length. Your jeans will shrink even more if you use a dryer.

CUTTING THE LENGTH

If you wish to cut your jeans to length, do so AFTER washing and drying them. A good tailor or jeans shop will cut and sew them to length for you. Mr. Matsukura suggests the following style: “Just little gap between floor an socks. When you wear shoes it will be just right. If it is too long, damage fabric easily.” You can also choose to turn the jeans up showing off your marvelous selvedge.

TO WASH OR NOT TO WASH

Many people choose not to wash their denim fearing it will damage the fabric even when they are quite dirty. Mr. Matsukara, a shop manager in Japan, advises you to “buy few pairs of Evisu jeans and wash sometimes”.


http://shop.evisu.com/pages/washing-info