Tuesday, July 29, 2008

Evisu’s SS09 Milan Spring Summer Video



Evisu denim continues to develop “The Finest Jeans Ever Made!” (The unique Evisu Deluxe technique where every pair is entirely sewn by a single operator who signs the each completed pair). This season, to fit the seasonal theme, the jeans have been hand washed in the sea and naturally sun-dried on the nearby rocks. This means the denim dries hard and improves the definition of the “whiskering” and “honeycombs” that appear with wear. Avid Japanese denim collectors swear by this washing technique.

Evisu’s fully-fashioned knitwear for Spring 2009 was crafted from a mix of pure silk and bamboo. The yarn has the luxurious lustre of silk paired with the light weight bamboo fibers. The shapes were inspired by traditional Japanese nautical knits, and are decorated with passages of Japanese taken from the story of the Kanrin Maru.

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