Worn Denim

True denim maniacs know that the character of Evisu denim is only revealed through extended, borderline “religious” wear. In fact, we recommend wearing a new pair daily for 6 months without washing. This allows the denim to mold to your body: thus setting characteristic wear marks on certain areas of the jean. The lap area (crease marks, aka “hige”), the back pockets, and the back of the knees (aka “honeycombs”) produce the most distinctive fades. Heavy wear in general, however, will produce natural fading throughout the jean due to abrasion – known by the Japanese term “Atari”. In the end, it’s all about crafting your own personal experience with your new pair. Wear ‘em and wash ‘em whenever and however you want. There are no rules.

Here we have examples of some of our jeans that have been personally “customized” by their owners. Each started off in an exclusively raw state and each uses different denim. As time passed, the wearers put their own personal stamp on these jeans – essentially making them almost a “visual diary” of their life. When possible, each worn jean was photographed with its virgin counterpart.

Our first jean features D330 denim. Japanese indigo (used for centuries in kimono, sashimono, obi, etc.) is traditionally green-cast, while the American indigo of early jeans was mainly red-cast. Unlike most of our other Japanese denim, D330 is red-cast. Our world-renowned denim mill creates this fantastic fabric with smooth finishing and a pink selvage line. We created this fabric for those looking for traditional Western authenticity and fading.