Saturday, January 9, 2010

Evisu Rebrands With Party For Downtown Set


Scott Morrison and Carlos Quirarte — both aforetime of Earnest Sewn — are now afraid things up at Evisu. And they kicked off a cast check by bringing out the city set and agitative the old Jane Ballroom army Monday night at Evisu's anniversary Party (right down to Jane bouncer Lyz at the door).
The cast that was already hot abundant to be rapped about by Jay-Z but absent its way in contempo years alleged in advice from New York air-conditioned kids Todd Selby, Matt Kliegman, and Harry McNally to advice arouse the denim. While "it girls" in the army like Ally Hilfiger, Bonnie Morrison, Chrissie Miller, and Sabine Heller were told they would accept to delay until next ages for the barrage of the new women's line, guys in appearance such as Alexander Olch, DJ Matt Creed, and Style.com biographer Darrell Hartman all absolved abroad with a new brace of the re-branded Evisu jeans.
In its accomplished incarnation, Evisu was a avant-garde of the exceptional denim trend, paving the way for the $200 pairs of jeans in food today.
"Evisu was one of the ancient innovators in the exceptional denim acreage if it launched about two decades ago," said Morrison, who co-founded Paper Denim & Cloth in 1999 and Earnest Sewn in 2004. "This is an agitative and actual different claiming for me as I'm demography an iconic cast with one of the a lot of apparent logos in the apple and blame it in a new administration with a absolutely new collection."

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