Once upon a time With Evisu

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane – as expert and demanding as only certain Japanese “otaku” can be. He passionately searched for the best products to import from anywhere in the world. During one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty meters of “selvedge” denim a day. Yamane had an idea: Why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane – who calls himself a tailor, not a designer of jeans – created a cult product.

Evisu, created as "THE PREMIUM DENIM LINE," has stayed true to that idea over the years. Renowned for their jeans expertise, Evisu crafts denim masterpieces using super premium fabrics, signature detailing and superior craftsmanship. Each pair of jeans is homage to authentic vintage denim. Straight from Japan, Evisu jeans are worn by celebrities and non-famous elite alike! Here at Zappos, you will be able to find the latest in Evisu fashions from jeans to shirts, hoodies to shoes- mix and match or dress from head-to-toe.

As mentioned above, Evisu soon expanded and now has an exciting offering of athletic and casual shoes appropriately named “Evisu Shoos”. Known for their attention to detail, Evisu shoes have become all the rage for both men and women. Evisu, named for the Buddhist god of money, still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other viral ingredients for the Evisu magic potion - humor and irreverence.

Expanding even more, Evisu kids clothing provides that same great quality found through out all aspects of the Evisu brand. The iconic Evisu seagull logo can be found throughout the Evisu kids clothing line along with the Evisu shoes collection.

With Evisu’s high standards of quality, you're gonna wanna check out the the latest Evisu collection today!